Objective
Develop a Connected Saturday Event Series Toolkit to build awareness and excitement for our three December Saturday store events, including:
Overarching Event Series name, color & graphics to serve
as unifying umbrella across all three events
• 12/7 Ornament Giveaway + Dream Receipts
• 12/14 Dream Receipts
• 12/21 Dream Receipts
My Role in the job
I worked with our copy partner to come up with a storyboard of how this whole complicated Promo message could come to life in a cohesive, easy way to understand. We worked through the storyboards, visual mockups and back and forth directing with the producing agency to bring the final execution to life.
Credits
Sr. Manager - Kelly Galbraith
Creative Leader - Kelly Haga
Designer - Kelly Kurtz
Copy Writer - Kailin Yoh
Production Agency: Triptent