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goop Pitch Deck


Come up with a compelling pitch deck for Gwyneth Paltrow's brand, goop.

About the Project

A small group of creatives worked together with the VP of Creative/Marketing to create "goopette" and what that could look like for Kohl's. 

My Role in the job

I created what the branding could look like for Kohl's along with how that could all come together as an In-Store experience. I created a few different options; one where it was its own department, one where it was more of a pop-up off a T-Wall and another where it just lived in-aisle.


Creative VP - Nathan Pence

Copywriter - Pam Curtis

Art Director - Kelly Haga

© 2021 by Kelly Haga. 
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